13:00 - 14:00
The Power of Direct-to-Consumer: Innovating in a Rapidly Evolving Landscape
Country Manager for Turkey and MEA, Xsolla
In today's competitive landscape, game developers must exhibit creativity in how they distribute, operate, market and sell their games. This drives them to seek innovative strategies to maximize their revenue growth. Among these strategies, one standout approach involves the direct sale of games to their players. This discussion explores how games can directly connect with players, examines challenges developers might face with this approach, assesses the benefits of creating their own store, and looks into tools that can strengthen their direct-to-consumer (D2C) strategy.