The roundtable will focus on key operational and market forces that contribute to pursuing a particular strategic option or not. We will discuss various scenarios that can trigger a particular strategic event (such as receiving interest from potential buyers or investors or delaying any type of strategic decision if the company has a very compelling new game that is about to be released).

In today's competitive landscape, game developers must exhibit creativity in how they distribute, operate, market and sell their games. This drives them to seek innovative strategies to maximize their revenue growth. Among these strategies, one standout approach involves the direct sale of games to their players. This discussion explores how games can directly connect with players, examines challenges developers might face with this approach, assesses the benefits of creating their own store, and looks into tools that can strengthen their direct-to-consumer (D2C) strategy.

GDPR, CCPA, ATT, TCF 2.2 & CMPs. Over the last few years, more regulation and platform privacy frameworks have changed mobile advertising. More changes will come, and we will never go back to how it used to be. In this roundtable we discuss what mobile marketing could and should look like in order to unlock growth for the next generation of game developers.

The participants will discuss the impact of AI on game development, from advancing gamers' experience to disrupting traditional workflows and real-time analytics. The participants will share their experiences and insigths into how to use AI efficiently, what tools they're using, as well as what challenges they're facing that AI can help with.

Join this roundtable discussion to discuss what we can expect next and how to adapt your product strategy.

This roundtable focuses on the question of how publishers are looking to work with brands. We’re tackling the challenges of creating brand-friendly content and developing deep partner integrations with brands in the world of in-game advertising.